PRAVOCÊCHEGARLÁ

In 2023, Itaú Bank relaunched its middle income segment with a new brand positioning. The campaign was created with a central role: to become the motivational side of the bank’s communication. To achieve this, we came up with the idea of bringing together two major icons. On one side, Marcos Mion, one of the country’s most popular TV hosts. On the other, his greatest idol: Rocky Balboa (Sylvester Stallone). The meeting became an inspiring conversation, filled with important lessons about what it takes to get there. 🏆 🥇 Melhor Campanha do ano pela PropMark (2023)